Design Direction | WHISTLE
Improving the lives of pets, as they do ours.
As Design Lead on the founding team at Whistle, I wanted to help build a fun way to keep pets healthy and safe. I also wanted to create a lasting brand that spoke to the new generation of pet owners who care much more about their pet’s overall *happiness quotient than in health and safety alone.
IPHONE AND ANDROID APPS
CONFERENCE PRESENCE AND COLLATERAL
WhistleGPS was a campaign we ran in the Spring of 2014 in response to consistent and increasing customer interest in reliable GPS tracking for their pets. Prior to this campaign, our core product offering was fitness tracking. I had 3 weeks to pull this campaign together. :)